{"id":5905,"date":"2026-02-09T11:03:30","date_gmt":"2026-02-09T11:03:30","guid":{"rendered":"https:\/\/www.5centscdn.net\/blog\/?p=5905"},"modified":"2026-02-09T11:03:30","modified_gmt":"2026-02-09T11:03:30","slug":"scte-35-support-ssai","status":"publish","type":"post","link":"https:\/\/blog.pradhyuman.net\/index.php\/2026\/02\/09\/scte-35-support-ssai\/","title":{"rendered":"Complete SCTE-35 Support &amp; SSAI Guide for Live Streaming"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Monetizing live streams requires more than just delivering video \u2014 it requires <strong>precise ad signaling, reliable workflows, and platform-ready SCTE-35 support<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why SCTE-35 has become the industry standard for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Live stream ad insertion<\/li>\n\n\n\n<li>FAST platform monetization<\/li>\n\n\n\n<li>Server-side ad insertion (SSAI)<\/li>\n\n\n\n<li>Broadcast-grade streaming workflows<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">At <strong>5centsCDN<\/strong>, we support SCTE workflows in two powerful ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SCTE-35 Marker Pass-through (from your encoder)<\/strong><\/li>\n\n\n\n<li><strong>SCTE-35 Marker Insertion + SSAI (by 5centsCDN)<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This guide explains how <strong>SCTE-35 support<\/strong> works for pass-through, marker insertion, and SSAI monetization in live streaming.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What is SCTE-35 in Live Streaming?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SCTE-35<\/strong> is a signaling standard used to mark ad break opportunities in live video streams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These markers allow streaming platforms to insert ads through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Platform-side ad insertion (FAST platforms like Roku)<\/li>\n\n\n\n<li>Server-side ad insertion (SSAI), where ads are stitched into the stream<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">SCTE-35 is essential for broadcasters who want scalable monetization without disrupting playback.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How 5centsCDN Provides SCTE-35 Support for Live Streaming<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">5centsCDN supports SCTE-35 in two main ways:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. SCTE Marker Pass-through<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Markers are generated upstream by your encoder and preserved throughout delivery.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. SCTE Marker Insertion (by 5centsCDN)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Markers are inserted at the CDN level when your ingest does not include SCTE markers or when you want full break control.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We can support both:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marker delivery (FAST platforms insert ads)<\/li>\n\n\n\n<li>SSAI ad insertion (5centsCDN inserts ads server-side)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Clients keep <strong>100% of ad revenue<\/strong>. 5centsCDN charges only the technology\/service fee where applicable.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_2-1024x576.jpg\" alt=\"SCTE-35 Marker Pass-through (From Source Encoder)\" class=\"wp-image-5906\" srcset=\"https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_2-1024x576.jpg 1024w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_2-300x169.jpg 300w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_2-768x432.jpg 768w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_2-1536x864.jpg 1536w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_2-800x450.jpg 800w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_2-590x332.jpg 590w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_2-405x228.jpg 405w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A) SCTE-35 Marker Pass-through (From Source Encoder)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What Pass-through Means<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your encoder inserts SCTE-35 markers, and 5centsCDN ensures those markers remain intact through the streaming pipeline.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Supported Input and Output<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Input:<\/strong> SRT only<\/li>\n\n\n\n<li><strong>Output:<\/strong> HLS only<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pass-through supports SCTE markers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With transcoding<\/li>\n\n\n\n<li>Without transcoding<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Transcoding Note<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If transcoding is enabled (for ABR ladders or multi-device delivery), transcoding fees apply.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Typical Use Cases<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pass-through is ideal when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your broadcast pipeline already generates SCTE markers<\/li>\n\n\n\n<li>You want to deliver HLS with markers to FAST platforms<\/li>\n\n\n\n<li>Roku or Samsung TV Plus will handle ad insertion downstream<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_3-1024x576.jpg\" alt=\"SCTE-35 Marker Insertion (By 5centsCDN)\" class=\"wp-image-5907\" srcset=\"https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_3-1024x576.jpg 1024w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_3-300x169.jpg 300w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_3-768x432.jpg 768w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_3-1536x864.jpg 1536w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_3-800x450.jpg 800w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_3-590x332.jpg 590w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_3-405x228.jpg 405w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_3.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">B) SCTE-35 Marker Insertion (By 5centsCDN)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What Marker Insertion Means<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">5centsCDN inserts SCTE-35 markers directly at the CDN level \u2014 even if your ingest stream does not carry SCTE markers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is especially useful for protocols like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>RTMP ingest<\/li>\n\n\n\n<li>Non-broadcast contribution workflows<\/li>\n\n\n\n<li>Streams without upstream ad signaling<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Supported Ingest Protocols<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marker insertion works with any ingest protocol supported by 5centsCDN, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SRT<\/li>\n\n\n\n<li>RTMP<\/li>\n\n\n\n<li>Other supported live ingest protocols<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Insertion Modes Supported<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Scheduled SCTE-35 Insertion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Define ad breaks on a time schedule, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Every X minutes<\/li>\n\n\n\n<li>Fixed break windows<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Dynamic SCTE-35 Insertion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ad breaks triggered dynamically depending on workflow requirements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Output Options<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marker insertion can deliver:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>HLS with SCTE markers<\/strong> (for FAST platforms), or<\/li>\n\n\n\n<li><strong>HLS with SSAI ads inserted<\/strong> (server-side)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Typical Use Cases<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marker insertion is best when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your encoder does not generate SCTE-35<\/li>\n\n\n\n<li>You want 5centsCDN to standardize breaks across streams<\/li>\n\n\n\n<li>You want SSAI without relying on upstream markers<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_4-1024x576.jpg\" alt=\"SSAI (Server-Side Ad Insertion) Using Ad Managers\" class=\"wp-image-5908\" srcset=\"https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_4-1024x576.jpg 1024w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_4-300x169.jpg 300w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_4-768x432.jpg 768w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_4-1536x864.jpg 1536w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_4-800x450.jpg 800w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_4-590x332.jpg 590w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_4-405x228.jpg 405w, https:\/\/blog.pradhyuman.net\/wp-content\/uploads\/2026\/02\/blog200_4.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">C) SSAI (Server-Side Ad Insertion) Using Ad Managers<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is SSAI in Live Streaming?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SSAI (Server-Side Ad Insertion)<\/strong> means ads are stitched directly into the live stream before reaching viewers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This improves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Playback consistency<\/li>\n\n\n\n<li>Ad-block resistance<\/li>\n\n\n\n<li>Monetization scalability<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">5centsCDN supports SSAI using your Ad Manager VAST URL.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SSAI Requirements<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To enable SSAI, you provide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong><a href=\"https:\/\/iabtechlab.com\/standards\/vast\/\" data-type=\"link\" data-id=\"https:\/\/iabtechlab.com\/standards\/vast\/\">VAST 3.0+<\/a> tag URL<\/strong><\/li>\n\n\n\n<li>Ad break strategy (pass-through, scheduled, or dynamic)<\/li>\n\n\n\n<li>Stream input\/output details<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ad Manager is one example \u2014 all major ad managers are supported.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Billing Note<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SSAI includes a technology\/service fee<\/li>\n\n\n\n<li>Client keeps <strong>100% of ad revenue<\/strong><\/li>\n\n\n\n<li>No revenue share with 5centsCDN<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Alternative Without SSAI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you deliver HLS with SCTE markers to FAST platforms like Roku:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They insert ads on their side<\/li>\n\n\n\n<li>SSAI fee does not apply<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Pricing &amp; Billing Notes (High Level)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SCTE workflows depend on which services are enabled:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Transcoding Fee<\/strong> \u2192 applies whenever transcoding is enabled<\/li>\n\n\n\n<li><strong>SSAI Fee<\/strong> \u2192 applies only when ads are inserted server-side<\/li>\n\n\n\n<li><strong>Marker Pass-through without transcoding<\/strong> \u2192 no SSAI fee<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pricing for <strong>SCTE-35 support<\/strong> depends on whether transcoding or SSAI ad insertion is enabled.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contact Sales\/Billing for the applicable rate card.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Quick Decision Guide<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You have SCTE in your encoder + SRT ingest<\/strong> \u2192 Use Pass-through (SRT \u2192 HLS)<\/li>\n\n\n\n<li><strong>You want 5centsCDN to insert SCTE markers<\/strong> \u2192 Use Marker Insertion<\/li>\n\n\n\n<li><strong>You want ads inserted server-side (SSAI)<\/strong> \u2192 Provide a VAST 3+ tag<\/li>\n\n\n\n<li><strong>You want Roku\/FAST platforms to insert ads<\/strong> \u2192 Deliver HLS with markers<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Implementation Checklist (What We Need From You)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To enable SCTE-35 or SSAI workflows, share:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stream ingest type: SRT, RTMP, or other<\/li>\n\n\n\n<li>Output required: HLS<\/li>\n\n\n\n<li>SCTE method: Pass-through or 5centsCDN insertion<\/li>\n\n\n\n<li>Ad insertion: Platform-side or SSAI<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If SSAI:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>VAST tag URL (VAST 3.0+)<\/li>\n\n\n\n<li>Expected break pattern (timing\/duration)<\/li>\n\n\n\n<li>Whether transcoding is required (ABR ladder)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Get Started with SCTE-35 &amp; SSAI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your team needs broadcast-grade monetization workflows with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SCTE-35 passthrough<\/li>\n\n\n\n<li>Marker insertion<\/li>\n\n\n\n<li>SSAI with VAST support<\/li>\n\n\n\n<li>FAST platform delivery<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to monetize live streams with enterprise-grade <strong>SCTE-35 support<\/strong> and SSAI workflows? <a href=\"https:\/\/www.5centscdn.net\/contact-us\/\" data-type=\"link\" data-id=\"https:\/\/www.5centscdn.net\/contact-us\/\">Contact<\/a> 5centsCDN to get started.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This guide explains how SCTE-35 support works for pass-through, marker insertion, and SSAI monetization in live streaming.<\/p>\n","protected":false},"author":1,"featured_media":5909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[5,6,7,8,9],"class_list":["post-5905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dashboard","tag-fast-platforms","tag-hls-streaming","tag-live-streaming-monetization","tag-scte-35","tag-ssai"],"_links":{"self":[{"href":"https:\/\/blog.pradhyuman.net\/index.php\/wp-json\/wp\/v2\/posts\/5905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.pradhyuman.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.pradhyuman.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.pradhyuman.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.pradhyuman.net\/index.php\/wp-json\/wp\/v2\/comments?post=5905"}],"version-history":[{"count":0,"href":"https:\/\/blog.pradhyuman.net\/index.php\/wp-json\/wp\/v2\/posts\/5905\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.pradhyuman.net\/index.php\/wp-json\/wp\/v2\/media\/5909"}],"wp:attachment":[{"href":"https:\/\/blog.pradhyuman.net\/index.php\/wp-json\/wp\/v2\/media?parent=5905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.pradhyuman.net\/index.php\/wp-json\/wp\/v2\/categories?post=5905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.pradhyuman.net\/index.php\/wp-json\/wp\/v2\/tags?post=5905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}